Source : Digital Catalyst
Digital marketing made with two words “Digital” and “Marketing” means a marketing uses a different online platform or medium to elevates the brand with the help of the internet. In digital marketing, has different parts like web development, Search Engine Optimization(SEO),Social Media Marketing(SMM), Email marketing, Content marketing, Pay Per Click (PPC) like Google Ads, Facebook Ads, Instagram Ads and personal branding. We describe the services which are mentioned above. Let’s know about the services and thrive the business.
Services of digital marketing :
1.Web Development :
Source : LinkedIn
Web Development is a service through making websites. Website is an important part of online business. In offline business, we need a shop or office. Same in online business, we need a website. Website is like an online shop.
As we know, to create a website, we need a domain and hosting right !
Domain means the name of a website. As you know, in business it is necessary to have some name of your business(shop or office).Same like domain is the name of a website.
Hosting means a space which is required for a website. Suppose you purchase a shop to build an offline business. This shop has a space same like in online business a space is required for online business.
What is a Landing page in digital marketing ?:
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Landing page plays an important role to generate the leads. Without landing page it is hard to generate the leads.
2. What is Search Engine Optimization(SEO) in digital marketing ? :
Source : Shiksha
SEO is the process of improving quality and quantity of website traffic to a website or a web page from a search engine. In Hindi phrase “Dikhta hai wohi bikta hai “ same like our website need to rank on Search Engine Result Pages(SERPs). Doing SEO on websites is very important now-a-days.
SEO has two types : On page SEO and Off page SEO.
On page SEO :
On page SEO refers to the optimization techniques applied directly to a website’s pages to enhance their visibility and ranking in search engine results. The technical SEO is a part of On page SEO.
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engine with the goal of improved organic rankings. In On page SEO, there are many elements like Title tag, Meta description, Header tag ,Content, Images, Internal links and External links.
There are many components of technical SEO like HTTPs, AMP (Accelerated Mobile Pages),404 Error code,301 Redirection,
Website structure, Robots.txt, Sitemap, Page speed, Preferred Domain version, Structured Data, Mobile Friendly Website and Broken links.
Off page SEO :
Off page SEO refers to the technique that can be used to improve the position of a website on a Search Engine Result Pages(SERPs).
There are many importance of off page SEO like Drives Referral traffic, Broaden reach and awareness, Provides more data signals, Complements other efforts.
As you know in off page SEO, creating backlinks are very important. Backlinks means a link which is linked with your site to another site. In general, to optimize your website both types of SEO are important On page SEO and Off page SEO.
Local SEO :
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. For local SEO your business have to list on Google My Business.
There are many benefits of local SEO like increased website traffic, higher conversion rate, improved brand awareness, more positive reviews, a competitive advantage.
3. Email Marketing :
Source : OptinMonster
Email Marketing is the process of using email to connect with potential customers, nurture leads, promote products and build customer loyalty.
Stages of email marketing funnel :
1.Awareness
2.Consideration
3.Conversion
4.Loyalty
5.Advocacy
4 email rule :
If an internal email chain has gone back and forth 4 times between 2 people without there being a resolution, then the rule is that you have to pick up the phone and call the person to resolve the matter.
4. What is digital Social Media Marketing(SMM) ? :
Source : YourStory.com
Social Media Marketing(SMM) is marketing with the help of different social media platforms like Facebook, Instagram, LinkedIn, Pinterest, YouTube, Twitter(X) and Threads. SMM is the use of social media platforms and websites to promote a product or service.
In Social Media Marketing there are two types of marketing : Organic & Paid. In Organic SMM, we need to put an effective story or different posts or reels in different social media platforms like Facebook, Instagram, LinkedIn etc. and generate the leads for marketing.
Mainly in paid ads Facebook Ad is the main type of paid ad. Instagram Ad is also part of paid ads. In organic marketing the result will get very slow. For instant not directly say instant but for fast results paid ads are effective.
5. What is Content Marketing in digital marketing ?:
Source : M Mike Khorev
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. As we know, content is the king. So content marketing is very important to thrive your business.
Nowadays, Content marketing is in the boom. In content marketing, includes different type of content like images, creatives, reels, videos etc.
6. Pay Per Click(PPC) :
Source : DesignRush
PPC , a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Google Ads is a part of PPC.
Google Ads :
As we know, Google Ads is the main platform of PPC. In Google Ads, you have to allocate budget effectively and do keyword research properly. There are many types of Google Ads : Google video Ads, Display(Banner) Ads, Dynamic search Ads. In Google video Ads there are two types of video Ads : Skippable Video Ads and Non skippable video Ads. Both types of ads have to run on a particular YouTube video.
7. Personal Branding :
Source : Meritize
Personal Branding is the process of defining and promoting what you stand for as an individual. There are seven pillars of personal branding like Purpose, Values, Clarity, Strength, Energy, Legacy and Ownership.
Some business leaders cultivate personal brands to improve their chances of sales, because 92 % of people trust recommendations for individuals over companies. Nowadays, people prefer to do personal branding and elevate their businesses. Without personal branding it is hard to thrive your business.’
Conclusion :
In conclusion, all things are very important according to your requirements. But nowadays SMM, Content Marketing are very popular .Nowadays digital marketing is in demand. It is the future of marketing.
If you are stuck to build a personal brand or thrive your business online. Go to “Contact Us” page and get a free consultation.