Traditional Marketing :
Source : Naukri.com
Traditional marketing is any type of marketing that uses an offline platform to reach the audience. We can say traditional marketing is normal marketing in which without using any digital platforms.
In traditional marketing we use different platform like Radio advertising, TV advertising, Newspaper ad, Pamphlet ads, Flyer, Banners, Hoardings, Give an advertise on LED screens and many more.
Traditional marketing is the most famous method of marketing. It is one of the oldest methods to do marketing.Before 2010, people used to do traditional marketing.
Digital Marketing :
Source : DigiFrame
Digital Marketing is marketing with the help of digital medium. Digital marketing is made with two words “Digital” and “Marketing”. We can say Digital marketing is the marketing with the help of digital medium and use of the internet.
Digital marketing is the newest way to do marketing. In digital marketing, there are many things like Web Development, SEO, SMM(Social Media Marketing) like Facebook, Instagram, LinkedIn, X, Pinterest and many more, Google Ads, Email Marketing, Content Marketing.
As you know, digital marketing is the newest way to do marketing. Before 2010, people used to do traditional marketing but nowadays people do digital marketing.
Traditional marketing VS Digital Marketing :
Source : Lucid Advertising
Traditional marketing is the oldest way to do marketing but digital marketing is the newest way to do marketing. There are some limits in traditional marketing but in digital marketing there are no limits.
There are some difference in traditional and digital marketing :
Here are the comparison of traditional marketing and digital marketing
1.Reach and Targeting :
In traditional marketing, frequently uses a wide range of media, including print, video, radio and TV to reach a large audience. In digital marketing, precise targeting according to geography, interests, habits and demographics is made possible by digital marketing.
2. Cost :
The traditional marketing is costly but digital marketing is cost effective as compared to traditional marketing.
3. Measurability :
In traditional marketing, we cannot measure and track the leads whereas In digital marketing we can track the leads.
4. Interactivity and Engagement :
In traditional marketing, one way communication strategy whereas in digital marketing, two way communication strategy.
5. Tangibility and Brand Presence :
In traditional marketing print advertisements ,billboards and brochures are examples of tangible items that can make an impression when digital marketing is the practice of promoting brands virtually using online platforms including social media, emails and web pages.
6. Global vs Local Impact :
Traditional marketing is appropriate for companies that target particular geographic areas since it can have a big local impact whereas global reach is made possible by digital marketing, which is perfect for companies looking to grow abroad or connect with different target markets.
Conclusion :
According to my opinion, digital marketing is better than digital marketing, because we can track the leads or potential customers in digital marketing where in traditional marketing we can not track the leads or potential customers. The traditional marketing is costly as compared to digital marketing.
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